What is Tartan Town?

Tartan Town is devoted to driving revenue for student-athletes and positioning Radford Athletics to have great success in the next chapter of college athletics. Through Tartan Town, the most passionate fans and businesses can engage with Radford Athletics and its student-athletes like never before and ensure our winning ways continue for years to come. By becoming a Tartan Town member and/or partnering with the collective to grow your business, you are contributing to the long-term success of Radford Athletics.
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Frequently asked questions

IS TARTAN TOWN AFFILIATED WITH THE UNIVERSITY?
No, Tartan Town is not affiliated with Radford University in any way. It is a third party created to work with Radford University student-athletes.
HOW CAN I PAUSE, CANCEL, OR CHANGE MY CONTRIBUTION?
Logon to your account and then go to the Account page for instructions.
ARE ALL STUDENT-ATHLETE OPPORTUNITIES THE SAME?
No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Tartan Town seeks to provide equal opportunities for both male and female student-athletes.
ARE CONTRACTS WITH STUDENT-ATHLETES EXCLUSIVE?
No, contracts are not exclusive. We want all student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.
WHAT HAPPENS IF AN ATHLETE TRANSFERS OR LEAVES THE RADFORD UNIVERSITY?
While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at Radford University, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.
CAN I SELECT WHAT SPORT MY CONTRIBUTIONS SUPPORT?
Yes, anyone who is a member of the Tartan Town can denote what sport and their respective student-athletes contributions will be earmarked for. Supporters can also contact us directly to set up activations with their favorite student-athlete(s).
WHAT TYPES OF NIL OPPORTUNITIES DOES TARTAN TOWN COLLECTIVE HELP ACTIVATE?
Tartan Town offers Radford University student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more!
ARE THERE ANY LIMITATIONS ON NIL DEALS?
Student-athletes cannot enter into deals that promote drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Radford University values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Tartan Town seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.
CAN I REQUEST OPPORTUNITIES TO ENGAGE WITH CERTAIN ATHLETES?
Yes – businesses and individuals can request specific NIL deals with athletes. Go to the Contact page to get started.
ARE CONTRIBUTIONS TAX DEDUCTIBLE?
Tartan Town is not a 501c3 tax exempt entity. As such, contributions to Tartan Town are not tax deductible as a charitable donation. A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, go to the Contact page. Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Tartan Town as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction. Nothing in this communication is intended to constitute legal or tax advice.
WHAT IF I’M INTERESTED IN GIVING A LARGER CONTRIBUTION?
Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution" link on the membership page. Contributions can be specified for specific sports, programs and activations.
CAN I MAKE A ONE-TIME CONTRIBUTION VIA ACH?
Yes, individuals and businesses can make a one-time contribution by ACH/Wire. If you'd like to send an ACH/Wire, please contact: AR@studentathletenil.com
CAN I MAKE A ONE-TIME-CONTRIBUTION VIA PAPER CHECK?
Yes, individuals and businesses can make a one-time contribution by paper check. To make a contribution by check, follow the steps below: 1. Make Checks Payable to: Student Athlete Empowerment 2: Mailing Address: Student Athlete Empowerment 1201 W Peachtree St NW Ste 2625 Attention: #121124 Atlanta, Georgia 30309-3499 3. Send Email: After mailing a check, send an email to: AR@studentathletenil.com listing your Name, Tartan Town, and the Sport where the money is to go.